Session 2: What Your Numbers Are telling you? Your bookkeeper sends reports every month. Here's how to read them.
A profitable business can still run out of cash. Understanding why, and catching it before it becomes a crisis, starts with knowing how to read your financial statements. This session demystifies the three core reports (P&L, balance sheet, cash flow), explains the line items designers most often misread, and gives you a simple benchmark for what healthy looks like at your revenue stage. We'll walk through a real set of statements and identify what's working and what needs attention.
You'll leave knowing: How to open your financials, understand the story they're telling, and ask better questions of the professionals you're already paying.
We acknowledge that we are on the traditional lands of the Indigenous Peoples of Alberta, including those covered by Treaties 6, 7, and 8, and the homeland of the Métis Nation.
We honour the histories, cultures, and ongoing contributions of First Nations, Métis, and Inuit Peoples.